How customers and a pandemic inspired Razer to go green

Source: Windows Fundamental

What you lot need to know

• Razer outlined a 10-year environmental roadmap as part of the #GoGreenWithRazer campaign.
• The company will move to renewable free energy, employ recycled and recyclable materials, and get carbon neutral.
• Razer's Sneki Snek entrada has already helped save 100,000 trees.

Razer'due south Sneki Snek entrada that helps salvage trees has been surprisingly successful. The campaign recently hit the milestone of saving 100,000 trees, and Razer expanded its goals. Now, Razer has announced a 10-year ecology roadmap under the #GoGreenWithRazer banner. The program includes using renewable energy, using recycled and recyclable materials, and going carbon neutral.

Razer's targets are to utilize 100% renewable energy by 2025, to apply recycled or recyclable materials in all products by 2030, and to be 100% carbon neutral past 2030. Information technology'southward a comprehensive effort that spans the entire company.

I spoke with Patricia Liu, Razer's chief of staff and member of Razer's lath, to discuss the push button for sustainability. Liu'due south resume and listing of responsibilities are quite long, and so she is also playfully known equally Razer'due south chief of stuff.

Source: Razer

"Things simply exploded, and we idea that await, we really are serious most this ... It's more than but business concern," said Liu in response to the Sneki Snek campaign's success.

The current global pandemic too gave Razer an opportunity to reflect. Liu said:

I recollect the whole COVID pandemic too makes us more introspective, with all that is going on in that it is not just about the business it's about ... how practise we relate with the environs our social function that we play also every bit the bigger scheme of things.

And with that introspection, it also brought us to think that we want to do something that is bigger than just business, something that's more than meaningful.

Source: Razer

Redesigning products isn't but about swapping out materials. Liu discussed the challenges of meeting Razer's quality standards while also focusing on sustainability:

The challenge is really getting the correct materials and likewise at the aforementioned fourth dimension retaining the kind of quality and reliability of the products. So that is really the challenge, to balance the quality along with the availability of the products of the materials and the raw materials that nosotros're actually looking at.

Liu shared the pattern process of mice as an case. Mice like the Razer DeathAdder V2 have to go through several iterations to come across Razer's standards while also improving sustainability.

We were looking at our mice products, for example. [They] didn't work at first ... then we tweaked effectually and we actually changed some of the limerick, and then it worked.

Razer makes some of the best Windows laptops besides as some of the best PC gaming accessories, so information technology has to be careful non to sacrifice quality in exchange for sustainability.

Source: Razer

In addition to Razer's products being more environmentally friendly, the company will besides work on improving its packaging. Razer has already improved in this area for some of the packaging it uses but will keep to improve as part of its reinvigorated efforts. Razer'southward packaging will be FSC-certified and biodegradable.

Liu discussed how Razer's old packaging looked nifty and was great for presenting products, but that the new packaging is more sustainable.

Source: Razer

Razer'due south European office in Hamburg, Germany is already powered past renewable energy. The upcoming Razer Bounding main HQ in Singapore volition be the second Razer office to be powered by renewable energy. Past 2025, all of Razer's offices volition be powered by 100% renewable energy.

Liu'south emphasis on reducing the use of materials stuck out to me. Rather than just buying credits to first a carbon footprint or making things recyclable, Razer is emphasizing the importance of using less:

It's more important to reduce and so recycle and then later that to neutralize, in that order. Because oftentimes it's easier to do the other way around; to neutralize and then, whatever, right? But in the event that we can't reduce, then I think that the second office of it is to recycle.

Liu's comments on reducing material utilize illustrate a deeper commitment to sustainability. Company's with deep pockets can practice a lot of lip service when it comes to beingness environmentally friendly, only Razer'south efforts are clearly more that.

I tried to become Liu to share what the adjacent Sneki Snek product is but couldn't manage to become it out of her. In jest, Liu said, "Well, I take a standard PR argument. We know we're non supposed to comment on whatever future products."

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Source: https://www.windowscentral.com/how-customers-and-pandemic-inspired-razer-go-green

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